Shopify

At Prashail Edge, we had the privilege of working with Leafy Affair, India’s first preserved botanical lifestyle brand. Founded in 2016 by Supriya Donthi, an avid nature lover, the brand draws inspiration from the timeless wisdom of Albert Einstein: “Look deep into nature and you will understand everything better.”

Leafy Affair is built on a passion for nature, blending botanicals, aesthetics, and craftsmanship into miniature, handcrafted jewelry and lifestyle pieces. Each creation captures the serenity of nature, preserving flowers, seeds, and botanicals from across the world into timeless keepsakes—stories you can wear and cherish.

Our role was to bring this philosophy alive in the digital space by designing and developing their Shopify website. We crafted a brand experience that:

-Showcases Leafy Affair’s unique identity through clean, nature-inspired design.
-Offers an intuitive shopping journey that highlights both storytelling and product discovery.
-Balances brand aesthetics with
functionality for seamless e-commerce performance.

Through this collaboration, we helped Leafy Affair strengthen its digital presence as more than a store. It is a destination where fashion meets nature, and every piece tells a story of passion, memory, and timeless beauty.

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